The "Arctic" "Monkeys"

The Post-Newt seems to have become a vehicle for stock manipulation, so in an attempt to steer the conversation elsewhere, I'm going to talk vaguely and uselessly about something I noticed in the news. Gordon Brown did it in his speech at the Labour Party Conference, and - probably in direct reference to that speech - Tim Hames did it in the Times this morning. These are, in fairness, the only two examples I have, but there are surely others. It has become a very robust political half-volley to gesture publicly to the Arctic Monkeys. It is usually politicians or journalists who have given up trying to remain in touch, and have started making sport of their advancing years - playing the loveable grandparent card. The idea is that "Arctic Monkeys" is the newest metonym for pop music. Making the occasional ignorant and casual reference to the group is a clever way of trivialising popular culture and making one's own business (politics, journalism, etc) seem more important. But why the Monkeys? Why not "KT" Tunstall, Amy "Winehouse" or "Kings of Leon"? Personally, I think people just find the name "Arctic Monkeys" funny - I think it tickles the childish sense of humour. I imagine Gordon Brown chuckling on his sofa at mention of the band.